Forget Wearables, It's All About Shareables: Leveraging Social Media-Friendly Promotional Products

In today’s digitally-driven marketplace, promotional products need to do more than just wear well—they need to share well. Traditional wearables like t-shirts and caps are staples of brand promotion, but the digital age demands a pivot towards products that thrive in Instagram, TikTok, and Facebook. It’s time for businesses to think beyond the wardrobe and explore the potential of “shareables” — promotional items designed to catch the eye, ignite engagement, and encourage sharing on social media platforms.


The Rise of Shareables:

The concept of shareables focuses on items that are not only useful but are uniquely photogenic and have the potential to go viral. These products are designed to capture attention in a social media feed, prompting immediate interest and interaction. Unlike wearables, which often require someone to be physically present to notice, shareables can reach a global audience instantly, multiplying impressions exponentially.


Types of Shareable Promotional Products:

  • Interactive Gadgets:
    • Mini drones, robotic desk pets, or augmented reality puzzles can captivate audiences. These gadgets not only serve as a topic of conversation but also encourage users to create content featuring them, which is naturally shareable.
  • Customizable Tech Accessories:
    • Items like uniquely shaped phone holders, brightly colored, eco-friendly charging cables, or personalized webcam covers offer high utility and visibility. They’re practical and customizable to reflect brand identity and ethos, making them perfect for social media snapshots.
  • Desk Enhancers:
    • Think of solar-powered decorative plants, kinetic sand displays, or custom light-up message boards. These items beautify a workspace while providing a perfect backdrop for Instagram stories or TikTok videos.
  • DIY Kits:
    • Encourage creativity with brand-themed DIY pottery kits or cocktail-making sets. These kits not only offer an experience but also result in a final product that’s worth sharing online.
  • Eco-Friendly Finds:
    • In a world increasingly aware of environmental issues, branded reusable straws, biodegradable planters with seeds, or solar-powered tech gadgets can resonate well with eco-conscious consumers, providing them with a reason to support and promote the brand on social platforms.


Marketing Strategies for Shareables:

  • Create a Hashtag Campaign:
    • Develop a unique hashtag for each promotional product and encourage recipients to use it when posting photos or videos. This tracks the product’s reach and builds a community around the brand.
  • Leverage Influencer Partnerships:
    • Collaborate with influencers who can creatively incorporate these products into their content. Their endorsement can amplify reach and lend credibility to the promotional items.
  • Host Contests and Giveaways:
    • Encourage sharing by hosting contests where participants post their best photos or videos using the product. This not only promotes interaction but also increases the visibility of the products.


As we go deeper into the digital age, the focus on promotional products should shift from mere visibility to engagement and shareability. By prioritizing items that are designed to be showcased and shared on social media, brands can achieve a wider and more interactive audience reach. The future of promotional marketing is bright and shareable. Let’s embrace it to create lasting impressions beyond the physical and thrive in the digital landscape.


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