Printspiration: Innovative Design Ideas for Business Collateral

In the fast-paced world of business, making a lasting impression is crucial. Your brand collateral serves as a visual representation of your company, and in a sea of competitors, it’s essential to stand out. At RoyerComm, we understand the importance of leaving a memorable mark, and that’s why we’re here to introduce you to some innovative design ideas for your business collateral.

  1. Interactive Business Cards

Why settle for a traditional business card when you can create an interactive experience? Consider adding a QR code that links to a video introduction or an augmented reality feature that showcases your products. Make your business card more than just contact information – turn it into a conversation starter.

  1. Die-Cut Brochures

Step away from the ordinary rectangular brochures and embrace die-cut designs. Play with shapes that complement your brand identity. Whether it’s a unique silhouette or a design that reflects your business ethos, die-cut brochures add a touch of creativity to your marketing materials.

  1. Texture-Infused Stationery

Enhance the tactile experience of your business collateral with textured paper. Whether it’s a velvety finish or a rougher texture, the feel of your stationery can leave a lasting impression. Texture adds a sense of luxury and uniqueness that stands out in a digital age.

  1. Folded Posters for Impactful Messaging

Move beyond standard posters and opt for folded designs that reveal information progressively. This not only adds an element of surprise but also provides an opportunity to share more detailed content in a visually appealing manner. Unfold your story with folded posters that captivate your audience.

  1. Sticker Marketing for Brand Visibility

Stickers are not just for kids – they can be powerful marketing tools. Create branded stickers that can be used on products, packaging, or even given away as promotional items. Stickers are a cost-effective way to increase brand visibility and encourage customer engagement.

  1. Personalized Calendars

Turn the traditional calendar into a personalized masterpiece. Feature your products, team members, or even customer testimonials each month. A personalized calendar not only keeps your brand in front of your audience all year round but also adds a personal touch to your marketing strategy.

  1. Metallic Accents for Elegance

Add a touch of sophistication to your collateral with metallic accents. Foil stamping or metallic inks can elevate your designs, creating a sense of luxury and exclusivity. Whether it’s your logo, key elements, or borders, metallic touches catch the eye and convey a sense of prestige.

At RoyerComm, we believe that innovative design is the key to leaving a lasting impression. Your business collateral should not just convey information but tell a compelling story about your brand. Experiment with these printspiring ideas to create collateral that not only showcases your business but also makes a memorable impact on your audience.

Ready to bring your ideas to life? Contact RoyerComm today and let us turn your vision into stunning, tangible reality.

Your brand deserves to be remembered – make it unforgettable with RoyerComm.



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Over the years we have accumulated a lot of knowledge about how to create compelling impactful marketing communications. We are here to answer any questions you might have or offer guidance to help take your project from good to GREAT! Give us a call today.

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